Hiraizumi Hakusan Shrine
白山神社（平泉）
Iwate · Hiraizumi
Hakusan Reconciliation
Hakusan Shrine (Niigata)
白山神社
/ Hakusan Jinja
Admission
Free
Goshuin
300 yen
Access
10 min walk
Hours
24 hours
Overview
Hakusan Shrine (Niigata) is the sōchinjusha — the paramount guardian shrine — of Niigata City, enshrining Kukurihime no Okami, a deity of matchmaking and purification closely associated with the Hakusan mountain deity tradition. Though exact founding details were lost to fires, tradition places its origins in the Engi era (901–923 CE). The shrine is one of approximately 350 Beppyo Jinja (specially designated shrines by the Association of Shinto Shrines), granting it the highest institutional prestige among Niigata shrines. During the Meiji era, eleven neighboring shrines were merged into its precincts. Located in central Niigata, it serves as the spiritual heart of the city and draws large crowds for New Year hatsumode observances.
History
Founding
📜According to tradition
901 [延喜年間（901〜923年）]
The exact founding year is unclear due to two fires. Tradition holds the shrine was founded in the Engi era (901–923) or the Kanchū era (1087–1094). The oldest extant records date to the 1570s.
901📜According to tradition
Shrine traditionally founded in the Engi era (one of two traditions)
1647📄Documented
Main hall completed, oldest extant structure built
1924📄Documented
Elevated to Kensha (prefectural shrine) status
1981📄Documented
Listed as a Beppyo Jinja (specially designated shrine)
Enshrined Deities
⛩
primary Deity
Goddess of mediation and purification; enshrined at Shirayama Hime Shrine (White Mountain)
Blessings
Shrine Network
Hakusan Branch shrine
Practical Information
Location Coordinates
37.9165, 139.0386
Physical Address
1-1 Ichibanboridori-cho, Chuo-ku, Niigata-shi, Niigata
新潟県新潟市中央区一番堀通町1-1
Historical Province
Echigo Province
Access
Hakusan Station (JR Echigo Line)
10 min walk
Hours
24 hours
Visitor information last verified: 2026-04-11. Please check the official website for the latest details.
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Learn More About Shinto Shrines
Background reading for visitors and pilgrims.
Frequently Asked Questions
Information provided by Jinja DB Editorial Team
What is Hakusan Shrine (Niigata)?
Hakusan Shrine (Niigata) is the sōchinjusha — the paramount guardian shrine — of Niigata City, enshrining Kukurihime no Okami, a deity of matchmaking and purification closely associated with the Hakusan mountain deity tradition. Though exact founding details were lost to fires, tradition places its origins in the Engi era (901–923 CE). The shrine is one of approximately 350 Beppyo Jinja (specially designated shrines by the Association of Shinto Shrines), granting it the highest institutional prestige among Niigata shrines. During the Meiji era, eleven neighboring shrines were merged into its precincts. Located in central Niigata, it serves as the spiritual heart of the city and draws large crowds for New Year hatsumode observances.
Where is Hakusan Shrine (Niigata) located?
Hakusan Shrine (Niigata) is located in Niigata-shi, Chuo-ku, Niigata. The full address is: 1-1 Ichibanboridori-cho, Chuo-ku, Niigata-shi, Niigata.